:root {
  --bg: #FAFAF7;
  --ink: #0F0F10;
  --ink-soft: #2C2C2C;
  --muted: #6B6B6E;
  --rule: #E5E3DC;
  --accent: #FF5C2A;
  --accent-soft: #FFE4D9;
  --max: 1080px;
  --pad: clamp(20px, 4vw, 40px);
  --radius: 14px;
  --transition: 180ms ease;
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  font-feature-settings: "ss01", "cv11";
}

h1, h2, h3 {
  font-family: 'Inter Tight', 'Inter', sans-serif;
  font-weight: 800;
  letter-spacing: -0.025em;
  line-height: 1.05;
  color: var(--ink);
  margin: 0 0 0.6em;
}

h1 {
  font-size: clamp(2.4rem, 6vw, 4.4rem);
  font-weight: 900;
  letter-spacing: -0.04em;
}

h2 {
  font-size: clamp(1.8rem, 4vw, 2.6rem);
  letter-spacing: -0.03em;
}

h3 {
  font-size: 1.2rem;
  letter-spacing: -0.015em;
  font-weight: 700;
}

p {
  margin: 0 0 1em;
}

a {
  color: inherit;
  text-decoration: none;
  transition: color var(--transition), opacity var(--transition);
}

main a:not(.product):not(.btn-primary) {
  border-bottom: 1px solid currentColor;
}

main a:hover {
  color: var(--accent);
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

/* ---------- Nav ---------- */

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  max-width: var(--max);
  margin: 0 auto;
  padding: 24px var(--pad);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-weight: 700;
  font-size: 1.05rem;
  letter-spacing: -0.01em;
}

.brand-mark {
  width: 14px;
  height: 14px;
  background: var(--accent);
  border-radius: 50%;
  display: inline-block;
}

.brand-name {
  font-family: 'Inter Tight', sans-serif;
  font-weight: 800;
  letter-spacing: -0.02em;
}

.nav nav {
  display: flex;
  gap: 28px;
  font-size: 0.95rem;
  color: var(--muted);
}

.nav nav a:hover {
  color: var(--ink);
}

@media (max-width: 540px) {
  .nav nav { display: none; }
}

/* ---------- Hero ---------- */

.hero {
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(60px, 10vw, 120px) var(--pad) clamp(40px, 6vw, 80px);
  text-align: left;
}

.eyebrow {
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  font-weight: 600;
  margin: 0 0 18px;
}

.hero .lede {
  font-size: clamp(1.05rem, 1.6vw, 1.25rem);
  color: var(--ink-soft);
  max-width: 640px;
  margin-bottom: 36px;
}

/* ---------- Lead form ---------- */

.lead-form {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  max-width: 580px;
  align-items: stretch;
}

.lead-form input[type="email"] {
  flex: 1 1 280px;
  min-width: 0;
  padding: 16px 18px;
  font-size: 1rem;
  font-family: inherit;
  color: var(--ink);
  background: #fff;
  border: 1px solid var(--rule);
  border-radius: 10px;
  transition: border-color var(--transition), box-shadow var(--transition);
}

.lead-form input[type="email"]:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px var(--accent-soft);
}

.btn-primary {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 16px 22px;
  font-size: 1rem;
  font-family: inherit;
  font-weight: 600;
  color: #fff;
  background: var(--ink);
  border: 1px solid var(--ink);
  border-radius: 10px;
  cursor: pointer;
  transition: background var(--transition), transform var(--transition);
  white-space: nowrap;
}

.btn-primary:hover {
  background: var(--accent);
  border-color: var(--accent);
  transform: translateY(-1px);
}

.form-meta {
  flex-basis: 100%;
  margin: 6px 0 0;
  font-size: 0.85rem;
  color: var(--muted);
}

.form-status {
  flex-basis: 100%;
  margin: 4px 0 0;
  font-size: 0.92rem;
  min-height: 1em;
}

.form-status.success { color: #1F7A3A; }
.form-status.error   { color: #B83030; }

/* ---------- Strip ---------- */

.strip {
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  background: #fff;
}

.strip-list {
  list-style: none;
  margin: 0 auto;
  padding: 22px var(--pad);
  max-width: var(--max);
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  font-size: 0.95rem;
  color: var(--ink-soft);
}

.strip-list li::before {
  content: "→";
  color: var(--accent);
  margin-right: 8px;
  font-weight: 700;
}

/* ---------- Sections ---------- */

main > section {
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(60px, 8vw, 100px) var(--pad);
}

.strip { padding: 0; max-width: none; margin: 0; }

.section-head {
  margin-bottom: 48px;
  max-width: 720px;
}

.section-head .eyebrow { color: var(--ink-soft); }

.section-sub {
  font-size: 1.05rem;
  color: var(--ink-soft);
  margin-top: 8px;
}

/* ---------- Products ---------- */

.product-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 20px;
}

.product {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 28px 26px;
  background: #fff;
  border: 1px solid var(--rule);
  border-radius: var(--radius);
  text-decoration: none !important;
  color: inherit;
  transition: border-color var(--transition), transform var(--transition), box-shadow var(--transition);
}

.product:hover {
  border-color: var(--ink);
  transform: translateY(-2px);
  box-shadow: 0 12px 28px -16px rgba(15, 15, 16, 0.14);
}

.product-tag {
  position: absolute;
  top: 16px;
  right: 16px;
  padding: 4px 10px;
  background: var(--accent);
  color: #fff;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  border-radius: 999px;
}

.product h3 {
  margin-top: 4px;
  margin-bottom: 12px;
}

.product-desc {
  color: var(--ink-soft);
  font-size: 0.96rem;
  margin-bottom: 24px;
  flex-grow: 1;
}

.product-foot {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  border-top: 1px solid var(--rule);
  padding-top: 16px;
}

.product-price {
  font-family: 'Inter Tight', sans-serif;
  font-size: 1.4rem;
  font-weight: 800;
  letter-spacing: -0.02em;
}

.product-cta {
  font-size: 0.92rem;
  font-weight: 600;
  color: var(--accent);
}

.product:hover .product-cta {
  color: var(--ink);
}

/* ---------- How ---------- */

.how-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 24px;
}

.how-steps li {
  display: flex;
  gap: 18px;
  align-items: flex-start;
}

.step-num {
  flex-shrink: 0;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: var(--ink);
  color: #fff;
  font-family: 'Inter Tight', sans-serif;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.05rem;
}

.how-steps h3 {
  margin: 4px 0 6px;
}

.how-steps p {
  margin: 0;
  color: var(--ink-soft);
  font-size: 0.97rem;
}

/* ---------- Voice samples ---------- */

.voice-samples {
  background: #fff;
  border-radius: var(--radius);
  border: 1px solid var(--rule);
}

.samples-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 20px;
}

.sample {
  padding: 24px;
  background: var(--bg);
  border: 1px solid var(--rule);
  border-radius: 12px;
}

.sample-label {
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--muted);
  font-weight: 600;
  margin-bottom: 14px;
}

.sample-quote {
  font-size: 1.02rem;
  color: var(--ink);
  margin-bottom: 16px;
  font-style: normal;
}

.sample-tag {
  font-size: 0.85rem;
  color: var(--muted);
  margin: 0;
}

.sample-tag--bad {
  color: #B83030;
}

.section-foot {
  margin-top: 32px;
  font-size: 0.97rem;
  color: var(--ink-soft);
}

/* ---------- About ---------- */

.about-body {
  max-width: 680px;
  font-size: 1.05rem;
}

.about-body .quote {
  padding: 16px 20px;
  border-left: 3px solid var(--accent);
  background: #fff;
  font-size: 1.02rem;
  color: var(--ink-soft);
  margin: 18px 0;
}

/* ---------- FAQ ---------- */

.faq-list {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 18px 32px;
  margin: 0;
}

.faq-item {
  padding: 18px 0;
  border-top: 1px solid var(--rule);
}

.faq-item:first-child {
  border-top: 0;
}

.faq-item dt {
  font-weight: 700;
  font-family: 'Inter Tight', sans-serif;
  letter-spacing: -0.015em;
  margin-bottom: 6px;
}

.faq-item dd {
  margin: 0;
  color: var(--ink-soft);
  font-size: 0.97rem;
}

/* ---------- Footer ---------- */

.footer {
  border-top: 1px solid var(--rule);
  padding: 40px var(--pad) 28px;
  max-width: var(--max);
  margin: 60px auto 0;
}

.footer-row {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 20px 40px;
  margin-bottom: 30px;
}

.footer .brand-name {
  margin: 0 0 4px;
}

.footer-tag {
  font-size: 0.93rem;
  color: var(--muted);
  margin: 0;
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 18px;
  font-size: 0.93rem;
  color: var(--muted);
}

.footer-links a {
  border: 0 !important;
}

.footer-links a:hover {
  color: var(--ink);
}

.footer-fine {
  font-size: 0.83rem;
  color: var(--muted);
  margin: 0;
}

/* ---------- Responsive tweaks ---------- */

@media (max-width: 640px) {
  body { font-size: 16px; }
  .hero { padding-top: 40px; }
  .lead-form input[type="email"],
  .btn-primary { flex-basis: 100%; }
}